Marketing is no longer just a single discipline – it has become an ‘operation’ involving a range of creative, administrative, scientific, analytic and technological skills with the potential to stretch the abilities of even the most experienced or highly-qualified marketing professionals.

These days, you need to be able to juggle campaign activity with the gathering and maintenance of customer data, online activity and the delivery of high quality, qualified leads to your sales team.

Wouldn’t it be nice to be able to bring all of these technological, analytical and database skills together into a solution which recognises your need to practically integrate and synchronise all of your marketing systems and processes?

As a pioneer of the ‘marketing operations’ concept, CRM Technologies we have helped many organisations achieve an operational approach to their marketing processes and techniques.

Marketing Operations can deliver the entire automated customer lifecycle model to you, in a way which enables individuals to gain a clear oversight of the whole process, from data gathering and relationship acquisition, through the sales process and on to customer retention and development – in other words, the so-called ‘single customer view’ from first contact through to repeat buyer.

The notion of a ‘single customer view’ is not new in itself – but achieving it almost certainly is. Anyone who has attempted to combine disciplines like database management, email marketing, event marketing and relationship management into a single, fully-synchronised ‘closed loop’ marketing system will fully appreciate the problems to be overcome!

By focusing on providing the technical services, solutions and knowledge required by today’s marketing departments, operations specialists can allow the marketing department to focus on strategic and tactical innovation, without becoming bogged down by operational, technology and data challenges.

The skill is in the application of working practices, resources and technology to address the needs of the marketing department and other departments that rely on it. Without it, departments that truly wish to achieve the goal of a fully-synchronised, single view approach will either spend a fortune on ‘not quite achieving it’ or worse, will put the integrity of the entire department and its systems at risk.

Technology has taken over the marketing process in a way that few could have possibly imagined even just 10 years ago. As a team we spend much time and energy reviewing, accessing and deploying the latest techniques, technologies and strategies to help keep our clients at the forefront of marketing expertise and to provide that missing link.