Netstore, one of the UK’s leading IT managed service and outsourcing businesses, has dramatically enhanced its marketing management systems and processes, following the development of a fully-managed, end-to-end marketing database solution by marketing data services specialists, CRM Technologies.
Providing Netstore with a complete ‘closed-loop’ marketing management environment, CRM Technologies’ expertise has brought together all marketing data held by Netstore’s external telemarketing, event management and PR agencies, consolidating it with the company’s own Siebel ‘On Demand’ sales & marketing management system, via Siebel Web Services.
As well as seamlessly integrating the company’s data cleansing, enhancement, quality monitoring and integrating emarketing, CRM Technologies has also given Netstore managers a complete and real-time picture of all of the company’s marketing activities, together with measurement criteria for assessing return on investment (ROI) for individual campaigns.
Netstore had previously operated a number of individual data sources – held by its own departments and also by individual marketing services suppliers – none of which were capable of integrated operation. The company had also acquired a number of businesses – all of which had operated separate marketing information systems.
“CRM Technologies has provided us with a ‘single-view’ of our marketing which brings together all of our previously separate databases and marketing processes into a fully-managed, integrated marketing environment, which can tell us when, where, why and how we reach out to each of our individual customers or prospects across the Netstore enterprise,” commented Netstore’s Group Marketing Director, Alan Edwards. “Marketing data now no longer means a simple list of names & addresses – we now have a meaningful, comprehensive company marketing tool which will enable us to intelligently target our customers and prospects using a set of fully-synchronised processes,” he added.
“Its great to see a leading managed services provider like Netstore moving to a managed marketing data services model itself!” commented CRM Technologies director Andrew Freeman. “Measurement and ROI are becoming increasingly critical factors in new business campaigns and Netstore will now be able to intelligently target new prospects, as well as precisely measure campaign value and results,” he said.
About Netstore
Netstore provides low-risk, step-by-step outsourcing services and solutions that help organizations adopt a more progressive approach to IT outsourcing; reducing risk, the time to implement, and achieving earlier business benefit, while retaining essential control of their business.
Founded in 1996 and headquartered in Bracknell, UK, Netstore provides a comprehensive suite of outsourced IT software and services to its clients, with particular expertise in the Local Authority, and Finance, Banking & Insurance sectors. Netstore has a unique approach to IT outsourcing where the organisation works in partnership with its customers’ business managers and IT departments to ensure appropriate expectations are defined, SLAs are set and contracts negotiated that enable business agility and innovation.
Netstore also maintains good relationships with its technology partners and suppliers, enabling it to deliver a full range of outsourced IT solutions that include reporting & analysis tools; housing, social services, and e-procurement; infrastructure tools including data storage and disaster recovery and security solutions. However, Netstore’s core expertise lies in providing financial managed services for the Public Sector. In addition, Netstore also provides business consultancy services that enhance its core managed IT solutions, enabling Netstore to bring the correct technical skills and trust to the relationship.
Netstore has customers across the UK, specialising in the Local Authority, and Finance, Banking, & Insurance sectors as well as the Emergency Services, Healthcare and Housing Association sectors. Its key customers include London Borough of Hackney, Camden Council, Aegon UK Group, ISIS Asset Management, Foreign & Colonial, Essex County Council, as well as Powergen and Cisco Systems.
About CRM Technologies Ltd
With a full range of marketing data services, lead management and campaign lifecycle expertise, CRM Technologies works with clients to drive marketing management processes, helping to optimise marketing spend, improve campaign validation and deliver increased return on marketing investment. The company’s marketing technology expertise ranges from simple marketing data quality enhancements, to the design, delivery and implementation of fully-outsourced ‘closed-loop’ marketing management environments.
CRM Technologies clients include Sun Microsystems, Netstore, McAfee and others. The company’s headquarters are at Network House, Basing View, Basingstoke, RG21 4HG, www.crmtechnologies.com
