‘Kick-started’ implementation allows Vamosa to be up and running quickly and make a rapid return on investment
Marketing operations specialist CRM Technologies has implemented an innovative, closed loop sales, marketing and demand generation system for rapidly-growing software solutions business, Vamosa. According to CRM Technologies, this is the first time that a system with such high levels of functionality and capability has been implemented by them outside of the large, multi-national corporate sector.
CRM Technologies’ solution for Vamosa combines fully-integrated applications from both salesforce.com, one of the world’s most popular customer relationship management packages and Eloqua, a leading developer of automated, online demand-generation tools. Both were brought together into a single, closed-loop solution by CRM Technologies following a three-month implementation.
As well as designed and implementing the system for Vamosa, CRM Technologies will also be operating and administering the system on Vamosa’s behalf during the initial stages whilst internal resources are trained to operate the system, providing Vamosa with maximum flexibility and value from the system, right from ‘day one’. CRM also provides on-going operational strategy and data services to Vamosa to ensure the system evolves with changing business requirements and that the data it contains maintains its integrity.
Vamosa, whose customers include Cable & Wireless, Vodafone, IBM, Oracle, and Volkswagen North America, offers automated solutions for ‘Enterprise Content Governance’ to large organisations who wish to extract the maximum return from their online content assets. As a small, but rapidly growing business, Vamosa needed a highly-efficient marketing operations system capable of providing them with effective marketing automation services now, as well as one which could be ‘scaled up’ for growth.
“Our growth plans meant that we needed a fully-featured, closed-loop demand creation and relationship management system capable of running our entire marketing operations process,” commented Vamosa’s VP Marketing, Ceri Jones. CRM Technologies has provided us with a solution and ongoing operational and administrative services which will allow us to continue to reap the benefits of this system for many years to come,” he added.
CRM Technologies’ partnerships with both salesforce.com and Eloqua means that the company can deliver a suite of managed services for existing users, while offering new users the opportunity to deploy completely customised solutions which perfectly match their business needs.
According to CRM Technologies, a system of this capability would previously only have been within the reach of the largest corporations or multi-nationals. However, both Eloqua and Salesforce.com can be delivered ‘on demand’ via the ‘software as a service’ (SaaS) model, which has historically been highly popular with small to medium sized businesses who do not wish to make long term, expensive licensing commitments. As such, when combined with CRM’s own marketing operations and integration expertise, the company can now provide ‘corporate-level’, closed-loop sales and marketing management systems to businesses of almost any size.
“By ‘kick-starting’ the system for Vamosa in this way, we have demonstrated that you no longer need to be a large corporate or multinational in order to implement a high quality marketing and sales operations platform,” commented CRM Technologies Director Andrew Freeman. “The market for ‘on demand’ software applications is growing quickly as businesses begin to appreciate the convenience and cost advantages of SaaS applications. Correspondingly, the need for effective and intelligent demand creation applications is now greater than ever and our aim is to offer businesses the opportunity to adopt essential demand creation systems which are tailored or specially developed to meet their business needs,” he said.
About CRM
Founded in 1999, CRM is the first of a new breed of specialist marketing operations agencies to deliver a range of services and solutions to provide operational support for marketing departments. CRM provide access to operational best practices, technical expertise and administrative resource, enabling marketers to focus on strategic, creative and tactical innovation.
CRM provides a number of on demand services for the busy marketing department from data cleaning and analysis through to emarketing and reporting. CRM also host and manage marketing databases, web applications, campaign landing pages and reporting portals – allowing sophisticated solutions to be deployed, with no IT investment from the client.
CRM provides its solutions and services for micro-cap to large-cap size companies, operating primarily in the Hi-Technology and Services sectors. Clients include; Sun Microsystems, McAfee and Benenden Healthcare. www.crmtechnologies.com
About Vamosa
Vamosa is a sector-defining software and solutions company specializing in the emerging area of Enterprise Content Governance (ECoG). Recognized as a global leader in ECoG, Vamosa is the only company that offers an integrated suite of products and services to manage the end-to-end process of discovering, transforming, deploying and maintaining content quality. Vamosa’s solutions allow the world’s largest enterprises and governments to analyze, enhance, standardize, monitor and maintain all forms of business content within a policy-based infrastructure of best practice methods. Organizations with Vamosa’s ECoG solutions benefit from improved regulatory compliance, enhanced knowledge management and a lower Total Cost of Ownership (TCO) for content management. The Company has provided solutions and consultancy for content discovery, cleansing, migration and maintenance to some of the world’s largest enterprises and government departments including GSK, Cable & Wireless, Vodafone, IBM, Oracle and Volkswagen North America. For more information, visit www.vamosa.com.
