The DataStart service has been designed to get an organisations marketing data in good shape so that they may take maximum advantage of the targetting and personalisation capabilities of Eloqua.

The SmartAssist service has been designed to support an organisation in the early stages of adoption to ensure it takes maximum advantage of the power and flexibity that the Eloqua system provides.

Both DataStart and SmartAssist are designed to complement the SmartStart service that CRM also provide for Eloqua implementations.

TFM&A is the UK’s only integrated marketing event and delivers all the latest industry insight, trends and developments as well as leading suppliers of data, CRM, digital and now direct solutions giving you the perfect blend for truly integrated marketing & advertising campaigns.
We will be on the Eloqua stand (D10) for both days of the show. Please drop by to have a chat or to see Eloqua in action.

Marketing operations specialist CRM Technologies has implemented an innovative, closed loop sales, marketing and demand generation system for rapidly-growing software solutions business, Vamosa. According to CRM Technologies, this is the first time that a system with such high levels of functionality and capability has been implemented by them outside of the large, multi-national corporate sector.

CRM Technologies’ solution for Vamosa combines fully-integrated applications from both salesforce.com, one of the world’s most popular customer relationship management packages and Eloqua, a leading developer of automated, online demand-generation tools. Both were brought together into a single, closed-loop solution by CRM Technologies following a three-month implementation.

As well as designed and implementing the system for Vamosa, CRM Technologies will also be operating and administering the system on Vamosa’s behalf during the initial stages whilst internal resources are trained to operate the system, providing Vamosa with maximum flexibility and value from the system, right from ‘day one’. CRM also provides on-going operational strategy and data services to Vamosa to ensure the system evolves with changing business requirements and that the data it contains maintains its integrity.

Vamosa, whose customers include Cable & Wireless, Vodafone, IBM, Oracle, and Volkswagen North America, offers automated solutions for ‘Enterprise Content Governance’ to large organisations who wish to extract the maximum return from their online content assets. As a small, but rapidly growing business, Vamosa needed a highly-efficient marketing operations system capable of providing them with effective marketing automation services now, as well as one which could be ‘scaled up’ for growth.

“Our growth plans meant that we needed a fully-featured, closed-loop demand creation and relationship management system capable of running our entire marketing operations process,” commented Vamosa’s VP Marketing, Ceri Jones. CRM Technologies has provided us with a solution and ongoing operational and administrative services which will allow us to continue to reap the benefits of this system for many years to come,” he added.

CRM Technologies’ partnerships with both salesforce.com and Eloqua means that the company can deliver a suite of managed services for existing users, while offering new users the opportunity to deploy completely customised solutions which perfectly match their business needs.

According to CRM Technologies, a system of this capability would previously only have been within the reach of the largest corporations or multi-nationals. However, both Eloqua and Salesforce.com can be delivered ‘on demand’ via the ‘software as a service’ (SaaS) model, which has historically been highly popular with small to medium sized businesses who do not wish to make long term, expensive licensing commitments. As such, when combined with CRM’s own marketing operations and integration expertise, the company can now provide ‘corporate-level’, closed-loop sales and marketing management systems to businesses of almost any size.

“By ‘kick-starting’ the system for Vamosa in this way, we have demonstrated that you no longer need to be a large corporate or multinational in order to implement a high quality marketing and sales operations platform,” commented CRM Technologies Director Andrew Freeman. “The market for ‘on demand’ software applications is growing quickly as businesses begin to appreciate the convenience and cost advantages of SaaS applications. Correspondingly, the need for effective and intelligent demand creation applications is now greater than ever and our aim is to offer businesses the opportunity to adopt essential demand creation systems which are tailored or specially developed to meet their business needs,” he said.

About CRM
Founded in 1999, CRM is the first of a new breed of specialist marketing operations agencies to deliver a range of services and solutions to provide operational support for marketing departments. CRM provide access to operational best practices, technical expertise and administrative resource, enabling marketers to focus on strategic, creative and tactical innovation.

CRM provides a number of on demand services for the busy marketing department from data cleaning and analysis through to emarketing and reporting. CRM also host and manage marketing databases, web applications, campaign landing pages and reporting portals - allowing sophisticated solutions to be deployed, with no IT investment from the client.

CRM provides its solutions and services for micro-cap to large-cap size companies, operating primarily in the Hi-Technology and Services sectors. Clients include; Sun Microsystems, McAfee and Benenden Healthcare. www.crmtechnologies.com

About Vamosa
Vamosa is a sector-defining software and solutions company specializing in the emerging area of Enterprise Content Governance (ECoG). Recognized as a global leader in ECoG, Vamosa is the only company that offers an integrated suite of products and services to manage the end-to-end process of discovering, transforming, deploying and maintaining content quality. Vamosa’s solutions allow the world’s largest enterprises and governments to analyze, enhance, standardize, monitor and maintain all forms of business content within a policy-based infrastructure of best practice methods. Organizations with Vamosa’s ECoG solutions benefit from improved regulatory compliance, enhanced knowledge management and a lower Total Cost of Ownership (TCO) for content management. The Company has provided solutions and consultancy for content discovery, cleansing, migration and maintenance to some of the world’s largest enterprises and government departments including GSK, Cable & Wireless, Vodafone, IBM, Oracle and Volkswagen North America. For more information, visit www.vamosa.com.

According to CRM, the new service was developed in response to customers whose marketing data was struggling to maintain parity with the dynamic nature of today’s business environment.  “Salesforce.com remains a hugely popular database marketing tool for many technology businesses - but as with any database, the quality of campaign responses depend entirely on the quality of data you start with,” commented CRM Technologies director, Andrew Freeman.  “Combine this with the need to introduce regular updates, increasingly segmented or specialist information into your data set and you are faced with a monumental task of maintaining effective data integrity,” he added.

CRM Technologies’ data maintenance service takes raw marketing data, which customers may have drawn from a number of different or disparate sources, and removes all duplication and data inconsistencies via a combination of both automatic and manual review before returning it to the customer as a single, merged and de-duplicated data set.  According to CRM, using a combination of automated and manual intervention ensures that data is fully-serviced and returned in a logical and usable condition.

“There are so many possibilities for error within a typical data set that it is highly unlikely that a software-only based cleaning process will cope effectively,” continued Freeman.  “Consequently, much of our cleaning process takes the form of manual review of data records – which is invariably the only way to be 100% certain that the data we return is both valid and 100% robust.”

Alan Edwards, marketing director at supply chain software solutions business Manhattan Associates confirms the value of maintaining a regularly-updated and cleaned data set.  “At Manhattan, all of our marketing is driven through Salesforce.com and being able to benchmark and verify our marketing data in this environment is absolutely critical,” he commented.  “We source a wide range of data types from a number of suppliers and maintaining robust data is vital in the achievement of credible campaign success rates.  CRM Technologies provides us with a periodic data cleaning service which not only ensures that our campaigns remain effective, it provides us with a third-party ‘control’ element which ensures that our marketing database remains both compliant and fully-capable of meeting the demands we place upon it,” he added.

As a salesforce.com consultancy and application exchange partner, CRM Technologies can offer bespoke application development services for existing customers of salesforce.com, while offering new salesforce.com users the opportunity to deploy completely customised applications which perfectly match their business needs.

Saleforce.com is one of the pioneers of ‘software as a service’ (SaaS) and its templated, ‘on-demand’ marketing applications delivered over the internet have historically been highly popular with small to medium sized businesses who do not wish to make long term, expensive licensing commitments to major marketing software vendors.

“CRM already has a strong history of delivering hosted and custom-built marketing applications including hosted databases, campaign landing pages and management portals,” added Freeman.  “We are confident that the further innovations we will be able to offer through the salesforce model will significantly add to our ability to provide genuine, real-world value to our customers’ marketing activities.”

About CRM Technologies
Founded in 1999, CRM is the first of a new breed of specialist marketing operations agencies to deliver a range of services and solutions to provide operational support for marketing departments. CRM provide access to operational best practices, technical expertise and administrative resource, enabling marketers to focus on strategic, creative and tactical innovation.

CRM provides a number of on-demand services for the busy marketing department from data cleaning and analysis through to emarketing and reporting. CRM also host and manage marketing databases, web applications, campaign landing pages and reporting portals - allowing sophisticated solutions to be deployed, with no IT overhead from the client.

CRM provides its solutions and services for micro-cap to large-cap size companies, operating primarily in the Hi-Technology and Services sectors.  Clients include; Sun Microsystems, McAfee, Netstore, Benenden Healthcare, Gartner, Manhattan Associates and Micro Focus.
www.crmtechnologies.com

Yes, you could blame over-zealous ISPs inadvertently causing a bit of ‘collateral damage’ in their ongoing (and entirely reasonable) fight against spam.  But, the bad news is that the true cause may well lie right on your own doorstep – because the way you send email now plays a major part in whether or not it reaches its intended target.

That’s why CRM Technologies has introduced a brand-new ‘deliverability’ service – a facility you can benefit from whether your emails are sent via us, another third party, or in-house.  So how does it work?

Content Scoring:  First, we analyse your email content using over 4,500 rules. We also reference blacklists and identify any volume or identity based filters that could stop your email reaching the inbox’s of your customers/prospects. We then provide a report and detailed analysis on the any problems identified and advise on the specific changes required to maximise email delivery.  You can then be assured that your legitimate, permission based emails have the best chance of reaching your intended audience.

Email Optimisation: We can also analyse and render your email content in the major B2B and B2C desktop, web-based email clients.  This will show you how these emails will look in the most popular mobile devices in the world, within an interactive report.  We show previews, images on/off and where the fold line sits. We also ensure W3C and WDG code compliance, verify the text and HTML versions of the email.  We optimise English as well as foreign language emails included multi-byte languages.  We validate that all links and redirects are working and minimise load times.

Email Delivery Tracking:  Finally, we can track what happens to your email once you have sent it out and it reaches the ISP/Enterprise that it is intended for. Is it being delivered to the junk folder, being deleted or arriving in the Inbox as intended?  No anti-spam solution is perfect and legitimate email is being lost in the process.  This service tracks email true inbox delivery at over 300 ISPs/Domains in 70 countries around the world.

We provide a report that shows what percentage of your emails are reaching the inbox, being redirected to the junk folder or simply being discarded by the ISP/enterprise.  This allows you to compare your results against industry benchmarks, see true open, click and conversion rates based on true inbox delivery and easily monitor delivery of emails sent from in-house systems, external agencies or list vendors.

In many respects, this is the final link in the e-marketing chain and surely must be considered an essential component of any true ‘closed loop’ marketing system.

For more information and to register Click here

Today, you need to be able to juggle campaign activity with gathering customer data and delivering high quality, qualified leads to your sales team, while reporting to an increasingly-savvy board of directors, who all want to be convinced that their money is being well spent.

What you need is an expert capable of bringing all of these technological, analytical and database skills together in a solution which recognises your need to practically integrate and synchronise all of your marketing systems and processes – someone like CRM Technologies. As a pioneer of the ‘marketing operations’ concept – with the hands-on experience to appreciate your marketing challenges and the in-depth knowledge to provide a solution - there is none better placed to help you.

Marketing Operations can deliver the entire automated customer lifecycle model to your overstretched marketing team, in a way which enables individuals to gain a clear oversight of the whole process, from data gathering and relationship acquisition, through the sales process and on to customer retention and development – in other words, the so-called ‘single customer view’ from first contact through to repeat buyer.

The notion of a ‘single customer view’ is not new in itself – but achieving it almost certainly is. The business world is littered with the remains of those marketing departments that have tried to achieve this ‘single view’ without being in possession of the necessary understanding and skills to make it work in practice. Anyone who has attempted to combine disciplines like database management, email marketing, event marketing and relationship management into a single, fully-synchronised ‘closed loop’ marketing system will fully appreciate the problems to be overcome!

Marketing operations can effectively offer the ‘glue’ which has been lacking until now. By focusing on providing the technical services, solutions and knowledge required by today’s marketing departments, operations specialists can allow the marketing department to focus on strategic and tactical innovation, without becoming bogged down by operational, technology and data challenges.

Marketing Operations can cover a wide range of specialist services for marketers, from data cleansing, enhancement and analysis, marketing database design, development and management through to fully-managed web based automated marketing systems. The skill is in the application of working practices, resources and technology to address the needs of the marketing department and other departments that rely on it. Without it, departments that truly wish to achieve the goal of a fully-synchronised, single view approach will either spend a fortune on ‘not quite achieving it’ or worse, will put the integrity of the entire department and its systems at risk.

Technology has taken over the marketing process in a way that few could have possibly imagined even just 10 years ago. CRM Technologies’ Marketing Operations expertise offers a real opportunity for marketing departments of any size, all over the UK, to achieve the kind of technology-based, fully integrated marketing process that business has always wanted.

It also means that marketing technology no longer needs to rely on the IT department for its upkeep, while marketers can go back to marketing again, safe in the knowledge that you now have the systems and data specialists available to keep both the sales team and the board happy!

About CRM Technologies
Founded in 1999, CRM is the first of a new breed of specialist marketing operations agencies to deliver a range of services and solutions to provide operational support for marketing departments. CRM provide access to operational best practices, technical expertise and administrative resource, enabling marketers to focus on strategic, creative and tactical innovation.

CRM provides a number of on-demand services for the busy marketing department from data cleaning and analysis through to emarketing and reporting. CRM also host and manage marketing databases, web applications, campaign landing pages and reporting portals - allowing sophisticated solutions to be deployed, with no IT overhead from the client.

CRM provides its solutions and services for micro-cap to large-cap size companies, operating primarily in the Hi-Technology and Services sectors. Clients include; Sun Microsystems, McAfee, Netstore, Benenden Healthcare, Gartner, Manhattan Associates and Micro Focus. www.crmtechnologies.com

Sales and Marketing operations specialist CRM Technologies has played a significant role in enabling UK-based global software business Micro Focus plc to seamlessly integrate the business data of its latest acquisition into its own business information system.

Micro Focus bought web business applications company Netmanage in June 2008, with an objective to fully integrate Netmanage’s sales, marketing and customer information systems by September 2008. Drawing on its extensive data expertise, CRM successfully matched, cleaned and de-duplicated over 300,000 data records and 600,000 individual contact files across Netmanage’s core sales and marketing systems, enabling Micro Focus to integrate the required records from the remaining data into their Pivotal database.

Netmanage had run separate, non-synchronised databases for its sales, licencing and customer support functions, with no effective integration between the three. Consequently, Micro Focus faced a significant challenge in achieving its deadline for systems ‘switchover’ following the acquisition.

“We had worked with CRM Technologies before and we were confident of their credentials in the data quality and analytics field,” commented Micro Focus Worldwide Business Systems Manager, Danial Clarke. “With that in mind, we felt they were the obvious choice in helping us to ensure that we could achieve our systems switchover with quality, robust data which fully integrated with our systems at Micro Focus,” he added.

CRM Technologies mapped all of Netmanage’s business data against a series of agreed ‘core’ criteria – ensuring a minimum of data duplication between the systems - before delivering a final mapping file which provided integrated and de-duped data from Netmanage’s three databases as an overlay onto Micro Focus’ Pivotal database.

“Exercises like this underline how critical it can be to incorporate operational data from an acquired business in a way which lets both businesses operate effectively and seamlessly from day one,” commented CRM Technologies director Andrew Freeman. “Data quality is a key consideration for any sales and marketing team, but when you are combining the data from a number of disparate systems into a single business application, it becomes absolutely crucial.”

About Micro Focus
Micro Focus, a member of the FTSE 250, provides innovative software that allows companies to dramatically improve the business value of their enterprise applications. Micro Focus Enterprise Application Modernization and Management software enables customers’ business applications to respond rapidly to market changes and embrace modern architectures with reduced cost and risk. For additional information please visit www.microfocus.com

About CRM Technologies
Founded in 1999, CRM is the first of a new breed of specialist marketing operations agencies to deliver a range of services and solutions to provide operational support for marketing departments. CRM provide access to operational best practices, technical expertise and administrative resource, enabling marketers to focus on strategic, creative and tactical innovation.

CRM provides a number of on-demand services for the busy marketing department from data cleaning and analysis through to emarketing and reporting. CRM also host and manage marketing databases, web applications, campaign landing pages and reporting portals - allowing sophisticated solutions to be deployed, with no IT overhead from the client.

CRM provides its solutions and services for micro-cap to large-cap size companies, operating primarily in the Hi-Technology and Services sectors. Clients include; Sun Microsystems, McAfee and Netstore Benendon Health, Gartner , Manhattan Associates and Micro Focus.
www.crmtechnologies.com

Sales and Marketing operations specialist CRM Technologies has implemented salesforce.com for UK-based global software business Micro Focus plc, in a way which enables the company to significantly increase the capability of its sales activities, while retaining and integrating all of its ‘legacy’ sales, marketing and lead data.

CRM Technologies developed a bespoke integration of salesforce.com, which will provide Micro Focus’ sales teams with company, contact and opportunity management facilities, while synchronising seamlessly with the company’s established enterprise back-end business applications.

Micro Focus’ sales & marketing business applications are based around a central database application and the need for the company’s sales function to develop a more comprehensive approach to lead management, tracking and development led Micro Focus to adopt the popular salesforce.com platform, but in a way which retained its legacy data.

“All of our sales and marketing operational data resides on our chosen relationship management platform and we wanted to incorporate significantly higher levels of flexibility and functionality for our sales teams, but in a way which did not mean losing our existing data or systems,” commented Micro Focus’ Worldwide Business Systems Manager, Danial Clarke. “CRM Technologies has provided us with an ideal solution by integrating a state-of-art sales management tool with our familiar and established back-end systems in a way which improves our business processes and enables us to develop, track and exploit a wider range of sales opportunities,” he added.

As a salesforce.com consultancy and application exchange partner, CRM Technologies can offer bespoke application development services for existing customers of salesforce.com, while offering new salesforce.com users the opportunity to deploy completely customised applications which perfectly match their business needs.

Saleforce.com is one of the pioneers of ‘software as a service’ (SaaS) and its templated, ‘on-demand’ marketing applications delivered over the internet have historically been highly popular with small to medium sized businesses who do not wish to make long term, expensive licensing commitments to major marketing software vendors.

“We are delighted to have been able to deliver to Micro Focus a solution which has provided them with exactly what they wanted from both their existing and new applications,” commented CRM Technologies Director Andrew Freeman. “Historically, applications like saleforce.com have proved popular with small to medium-sized businesses, but this underlines the fact that not only is the package well-suited to global businesses, it is also possible to integrate the solution with existing business systems, without the need for a wholesale overhaul of legacy business data,” he said.

Salesforce.com is accessed securely over the Internet, enabling businesses to work from any location — home, office, or the road. According to Salesforce.com, software as a service offers data security, upgrades and round-the-clock support, with nothing to install and no costly setup fees - leaving staff with more time to concentrate on core business activities.

“CRM already has a strong history of delivering hosted and custom-built marketing applications including hosted databases, campaign landing pages and management portals,” added Freeman. “We are confident that the further innovations we will be able to offer through the salesforce model will significantly add to our ability to provide genuine, real-world value to our customers’ marketing activities.”

About Micro Focus
Micro Focus, a member of the FTSE 250, provides innovative software that allows companies to dramatically improve the business value of their enterprise applications. Micro Focus Enterprise Application Modernization and Management software enables customers’ business applications to respond rapidly to market changes and embrace modern architectures with reduced cost and risk. For additional information please visit www.microfocus.com

About CRM Technologies
Founded in 1999, CRM is the first of a new breed of specialist marketing operations agencies to deliver a range of services and solutions to provide operational support for marketing departments. CRM provide access to operational best practices, technical expertise and administrative resource, enabling marketers to focus on strategic, creative and tactical innovation.

CRM provides a number of on-demand services for the busy marketing department from data cleaning and analysis through to emarketing and reporting. CRM also host and manage marketing databases, web applications, campaign landing pages and reporting portals - allowing sophisticated solutions to be deployed, with no IT overhead from the client.

CRM provides its solutions and services for micro-cap to large-cap size companies, operating primarily in the Hi-Technology and Services sectors. Clients include; Sun Microsystems, McAfee, Netstore, Benenden Healthcare, Gartner , Manhattan Associates, Micro Focus. www.crmtechnologies.com